I'm a simple emigrant and I brought you nude photos

But not her own, of course, but Merkel's Angels. I recently came across a picture that was attached, and naturally couldn't pass by, after all Merkel's reputation is that of a very restrained person. In terms of clothing, her choice wasn't exactly revealing either. In short, something there was definitely off. It turned out that in 2009 the German underwear brand Bruno Banani launched an advertising campaign with Merkel in a lilac lingerie set under the slogan: “The country needs new underwear.” The gimmick was that at that time the state launched the “scrappage” program (Abwrackprämie), which offered 2,500 euros for handing in old cars to buy new, more environmentally friendly cars. Bruno Banani didn't hesitate and launched their idea: customers could hand in old underwear and receive a discount on new. The Japanese didn't even suspect that there could be competitors in this business idea. Such a reaction to the disposal program was because many thought it made no sense. Economists said that this spike in demand would be only temporary, and taxpayers didn't like subsidizing other people's cars. After all, scrapping working cars to create new ones for ecology is like drinking to health. Probably other industries felt slighted that they weren't given as much attention. Nevertheless, under this program bought more than 2 million new cars, but in the following year, naturally, sales fell immediately. And that strange Bruno Banani ad worked much better. The brand gained enormous attention; there are no figures on sales, unfortunately, but the media and ordinary people wrote and talked about this advertisement a lot. And the billboard was placed on the busiest shopping street in Berlin and became a prime example of German satire and PR provocation. And the most interesting thing: Merkel's reaction. The Chancellor of Germany was presented as a lingerie model without consent. Wasn't there anything done to her for that? Imagine—nothing. Germany has the Kunsturhebergesetz, which protects a person's right to their own image. Usually, consent is required to use someone's image for commercial purposes. But there are exceptions for politicians: their images may be used in satirical contexts if it does not harm their reputation. In this case Merkel's standing did not change, and her office chose to remain silent. No lawsuits, statements, or high-profile proceedings. Probably pragmatic Merkel decided that a lawsuit over lingerie would only attract even more attention to the campaign. And how would you react to such advertising? #history