I'm a simple emigrant and I'm interested in new technical solutions
Recently at the Cannes Lions awards for the best mobile solutions of 2019, the ceremony took place. Among them Burger King took as many as three awards: distinctively aggressive marketing, competition with McDonald's, and the latest technologies helped them in this. Another prize-winner was Deutsche Bahn's solution — No Need to Fly. You already know my love for public transport in Germany in general (even though sometimes they can simply detach an entire carriage of a train in which you had bought and reserved seats). So their app is about 'you don't need to fly anywhere, better travel around Germany, and, therefore, buy tickets for our trains.' The idea isn't new; in Russia too they often make photo selections, for example Maldives and Novosibirsk with the words 'why pay more'. Here, however, the implementation is more important. This is not some Facebook post, but a complex mechanism. It calculates what direction a person is interested in, in real time finds the minimum price of a flight there, dynamically selects photos of the landscape of that country and the corresponding photos of a similar place in Germany, and gives the current price for a train from the current location to the destination. Pretty cool, right? I liked it, moreover I’m an interested party and there are still so many places I need to visit even inside the country, so I’ll download this app myself—what about you? #German_trips