I'm a simple emigrant and I'm interested in new technical solutions
Recently at the Cannes Lions awards ceremony, the awards for the best mobile solutions of 2019 were handed out. Among them Burger King took as many as three awards: characteristic aggressive marketing, competition with McDonald’s, and the latest technologies helped them in this. Another prize winner was the Deutsche Bahn (the German railways) solution — No Need to Fly. You already know my love for public transport in Germany in general (even though sometimes they can simply detach an entire train car, the one in which you had bought and reserved seats). So their app is about the idea that “you don’t need to fly anywhere, better travel around Germany, and thus buy tickets for our trains.” The idea isn’t new; in Russia we also often make photo compilations, for example, Maldives and Novosibirsk with the words “why pay more.” Here, however, the implementation matters more. This isn’t some Facebook post, but a complex mechanism. It calculates that a person is interested in some destination, in real time finds the minimum price of a flight there, dynamically selects photos of the landscape of that country and the corresponding photos of a similar place in Germany, and outputs the current price for a train from the current location to the target. Pretty cool, right? I liked it, and since I am an interested party and there are still so many places I need to visit even inside the country, I’ll download this app, and you? #German_trips